Zeta Global
Company Overview for Executives
Zeta Global is a leading marketing technology and data intelligence company, operating across customer data platforms (CDPs), identity resolution, AI-driven marketing orchestration, and large-scale consumer data infrastructure. The company functions as a growth operating system for enterprise marketing teams, enabling brands to acquire, retain, and monetize customers through data-driven personalization.
Headquartered in New York City, Zeta’s executive environment is defined by data scale, AI innovation, and revenue impact. Unlike traditional martech vendors, Zeta positions itself as a full-stack intelligence layer — combining proprietary data assets, machine learning models, and activation platforms into a single enterprise growth engine.
For executives, Zeta offers a leadership platform at the intersection of data science, revenue systems, and the global digital economy.
What Executives at Zeta Global Do
Executives at Zeta operate within one of the most commercially sensitive layers of modern enterprise: customer data and marketing intelligence. Their work centers on scaling AI-powered platforms, leading enterprise SaaS sales and partnerships, managing massive consumer data assets, and building systems that convert behavioral data into revenue performance.
Leadership roles require balancing product innovation with privacy and compliance, translating complex AI models into customer value, and staying ahead of evolving data regulations and competitive martech ecosystems. At the executive level, Zeta leadership is fundamentally about monetizing intelligence — turning data into durable competitive advantage for enterprise clients.
Executive Culture & Values
Zeta’s executive culture is grounded in performance, innovation, and data-driven execution.
Growth orientation
Every initiative ties directly to customer ROI.
AI-first mindset
Machine learning drives product strategy.
Commercial discipline
Strong focus on enterprise sales and retention.
Data responsibility
Privacy, security, and compliance as core assets.
What Zeta Global Looks For in Executives
Zeta looks for executives who are comfortable leading highly technical, data-centric, and revenue-focused organizations. Successful leaders typically combine strong SaaS growth experience with technical literacy in AI, data infrastructure, or identity systems. The company values executives who can bridge product, sales, and analytics — scaling complex platforms while keeping value propositions simple and outcome-driven.
At the leadership level, Zeta prioritizes individuals with systems thinking, enterprise SaaS experience, data and AI fluency, and the ability to lead growth in competitive, fast-moving markets.
Why Work at Zeta Global as an Executive
Zeta offers one of the most strategically valuable executive environments in the martech and data economy. Leaders who thrive here are often motivated by the opportunity to operate at the core of enterprise growth systems — influencing how brands use data and AI to drive customer engagement and revenue. The company provides a platform for building category-defining data products, shaping the future of personalized marketing, and owning a critical layer of digital commerce infrastructure.
For executives seeking high commercial leverage, deep exposure to AI-driven platforms, and leadership roles where data directly drives business outcomes, Zeta represents a uniquely powerful environment.
Executive Challenges & Realities
Zeta’s executive environment is defined by data competition, regulatory scrutiny, and the constant need to innovate in a crowded martech landscape. Leaders must manage data quality, privacy compliance, platform scalability, and the challenge of differentiating in markets filled with overlapping CDPs and marketing clouds.
Success requires adaptability, strong product vision, and comfort operating in environments where trust in data, algorithmic performance, and measurable ROI determine long-term survival.
Executive Compensation, Benefits & Perks
Zeta Global offers executive compensation structures aligned with high-growth SaaS and data leadership, typically including:
Competitive base salary
Performance-based annual incentives
Equity or long-term incentive programs
Comprehensive health and wellness coverage
Leadership development and industry visibility
Flexible and modern work environment
High-impact role within revenue-critical ecosystems
