Mahvish Zaman

Culture Is Actually Business

Mahvish Zaman is Chief Officer at Liquid I.V., by way of a rare run of brands: she grew up at Nike, built a merchandising team at Walmart and Sam's Club, and helped modernize the Italian heritage house Ferragamo before moving to CPG. She walks through the path to the Chief Officer seat: the four years into Nike when she realized this was the craft she wanted, the mentors who kept her curious, and the daughter who advised her on the move west. She is also unusually direct about why the People function earns its place at the table.